addressing my audience

Evaluation

How did you attract/address your audience?

Within my magazine, I made sure the mode of address was appropriate to my target audience. The mode of address I used in my magazine is relatively informal, which fits in with today's youth. All of the text used in my magazine speaks directly to my audience as it uses a similar speech pattern and uses models that seem easy to relate to.

Throughout the production of my magazine, I asked for the opinion of someone from my target audience. I asked if they felt my front cover would catch their attention and whether they would be interested in reading on. I did this to ensure I was doing the right things in order to get my target audience's attention.

Conventions:

·        The language I used throughout my magazine was current and in an informal tone, in order to reach out to one particular section of my target audience; youth. The mode of address was contemporary and was on the same level as my audience, therefore attracting them to read something that'd be relevant and in the style in which they speak.

·        Masthead - I decided to keep the masthead at the top of my cover so my audience would know where to look. Also use of the colours give a bigger visual contrast which makes the mast head stand out and attract a reader. The combination of these two factors would attract my audience as they would see the masthead and notice the colours and font of the masthead, making it seem interesting and exciting, therefore, drawing them in.

·        The layout of my magazine was predominantly conventional. This would attract my audience as they would see something that is easy on the eyes and appealing to the hegemonic view of teenage life and the style of music included in the magazine.

·        In my double page spread despite the fact that a subjective gaze would be better suited in catching the eye of my target audience, I decided to use an objective gaze, which could connote apathy about the world, an interest elsewhere. The models appear to be 'too cool' to look directly in the camera and therefore, could attract my audience as they could relate to them.