Friday, 1 March 2013

Skill development


Evaluation
Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product?
When I compare my preliminary task and my final task, it is obvious to see that I have gained a lot more knowledge about what makes an eye-catching and well set out cover/contents page. It is also glaringly obvious that my editing skills have improved vastly, as everything on my final products looks better quality and a lot more professional.
When I was making my preliminary task products, I didn't know very much about any Photoshop techniques or how to use them effectively. A very useful tool of image manipulation was the filter tool I used it to make the image of the model black and white to make sure that the most important part on the magazine was the mast head, pulling all focus onto it; this is exactly what I wanted as I needed my audience to look at the magazine and be attracted to ii. The quick selection tool became very useful when creating my cover it’s used to quickly select similar coloured areas so picking out my model from his original became an easy task. The layout of my contents page was difficult to create until I found Photoshop's ruler tool it made the design and layout much easier to do. I have learnt a lot over the course of the project, whilst creating my music magazine I had a more focused audience than my college magazine and I learned how I needed to create my magazine specific for them down to very small details. I learnt how everything from font to language to the colour scheme can represent a different audience.
I used a fairly conventional layout in the contents page and double page spread, so my readers would know where to look for certain things and my mode of address was current to most youth today. All of my text is relatively modern and has an informal tone, so it's easy to relate to. For my feature article, I decided to use a band album review, which intrigues my audience, as their curiosity makes them want to know how it is different to other music genres. As a reader of Kerrang! Magazine, I was familiar to their article types and the mode of address they use. I read a few extra articles just to get a better picture of how to write mine. I found that the majority of articles featured in Kerrang! Were informal and spoke directly to the reader, which engages them, therefore willing them to read on. Throughout my project, I felt I had to ask the opinion of some of my friends who fitted in my target audience, to make sure I was taking the right approach. I also compared and contrasted ideas with some friends who were also doing the same project as me and we helped each other out E.g. by advising each other which Photoshop technique would enhance an image and so on.  Before I published the final versions of my magazine, I had to make sure everything was exactly how I wanted it to be. I had to proof read my article each time I redrafted it, to make sure there weren't any spelling errors and to make sure it fitted to my target audience.

technologies


Evaluation
What have you learnt about technologies from the process of constructing this product?
In this media coursework, technologies are very important to organise and present our work. These main technologies (Blogger, Flickr) have been set online therefore the storage space is unlimited.
Blogger- is where we organise, update and present our work. First we needed to discover out initial ideas for us to go further onto our projects, blogger provided us with options which helped us modify our work in: uploading images, font/size and even spellchecker. It helped us plan our work. We had the option to update our work or even delete it. The planning section contained titles suggesting our planning, following which titles suggesting main work. The blogger helped us organise our work, in organising in different folders with separate titles indicating which work. Although blogger had a limitation, it wasn't clear when you received a comment, no indication. An improvement to this might be sending an email to the user implying that he/she has a comment on their work. Another limitation is the draft selection. Once you save as a draft it gets put into a update database which is unorganised.
Photoshop is the key to our productions. Photoshop is an image editor; this type of editing can provide the image with major improvements. Taking our images, we needed to make these images place into a magazine scenario. This scenario includes text, graphics and structure. Photoshop is good for making our magazines have representation, this then we can deconstruct and analysis. Photoshop can enhance the image with so many different ways, all of which are contained in menu bars up the top of the programme. Benefits of Photoshop are the organised software. Images and graphics on Photoshop can be separated into layers; layers are an effective way of organising all of the structure of the magazine. A limitation of Photoshop is for beginner users. Photoshop doesn't provide us with any step by step instructions. Of course there is a help button but this button doesn't appear effectively
Flip Snack is page flip software that enables you to create stylish digital flipping books out of PDF documents. It can be used to share or embed into a website or blog all kinds of documents, from books to newspapers and magazine

addressing my audience


Evaluation
How did you attract/address your audience?
Within my magazine, I made sure the mode of address was appropriate to my target audience. The mode of address I used in my magazine is relatively informal, which fits in with today's youth. All of the text used in my magazine speaks directly to my audience as it uses a similar speech pattern and uses models that seem easy to relate to.
Throughout the production of my magazine, I asked for the opinion of someone from my target audience. I asked if they felt my front cover would catch their attention and whether they would be interested in reading on. I did this to ensure I was doing the right things in order to get my target audience's attention.
Conventions:
·        The language I used throughout my magazine was current and in an informal tone, in order to reach out to one particular section of my target audience; youth. The mode of address was contemporary and was on the same level as my audience, therefore attracting them to read something that'd be relevant and in the style in which they speak.

·        Masthead - I decided to keep the masthead at the top of my cover so my audience would know where to look. Also use of the colours give a bigger visual contrast which makes the mast head stand out and attract a reader. The combination of these two factors would attract my audience as they would see the masthead and notice the colours and font of the masthead, making it seem interesting and exciting, therefore, drawing them in.

·        The layout of my magazine was predominantly conventional. This would attract my audience as they would see something that is easy on the eyes and appealing to the hegemonic view of teenage life and the style of music included in the magazine.

·        In my double page spread despite the fact that a subjective gaze would be better suited in catching the eye of my target audience, I decided to use an objective gaze, which could connote apathy about the world, an interest elsewhere. The models appear to be 'too cool' to look directly in the camera and therefore, could attract my audience as they could relate to them.

target audience


Evaluation
Who would be the audience for your media product?
The audience that I hope to capture is teenagers/young adults. My target age is around 23 and ages between 15 and 30, but not all people this age would be attracted to my magazine due to their taste in music genre.
This character represents my magazine and the genre of music most. He is positioned with a guitar; therefore the character represents acoustic music. Acoustic music is conventional to peacefulness. And also acoustic music is created naturally. The adolescent generation stereotypically listen to music with electronic based music. Overall acoustic is suitable for the older generation, but also the adolescent can listen as well. The music I'm publishing in my magazine isn't popular as chart music, and to some people the music is underrated. Usually music which is overrated comes under chart music. Youngsters prefer to find music which they would potentially enjoy and is individual. Therefore the younger generation which I've targeted will find this 'new music' interesting and enjoyable.
Looking back in my notes I created an audience profile when planning my magazine which I still think is very relevant to my finished magazine. I think it portrays the universe of my audience very well.
I found my audience would most likely fit into this stereotype. Indie Scenesters-http://uktribes.com/?p=tribe&id=7

Institutions


Evaluation
What kind of media institution might distribute your media product and why?

Publishing is the process of production and dissemination of literature, music, or information — the activity of making information available to general public. In some cases, authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or imprint or to a person who owns a magazine. I have looked at many magazine publisher companies; to see what ones I think would publish my music magazine. I will choose a company that does not publish a magazine like mine which means they are more likely to choose my magazine to publish.
A company that may be willing to publish my magazine would be Bauer media, as it doesn’t  not publish a magazine like mine, and it would be a good opening for them to make a profit and to also rival existing music magazines, such as NME and Q. However Bauer publish Kerrang, which is another music magazine; however my magazine is about a different genre and targets a different audience. It would also allow Bauer to open up many opportunities to create other magazines like mine.
Bauer Media is a division of the Bauer Media Group; Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Publishes Kerrang magazine

Representation


Evaluation
How does your media product represent particular social groups?
In the design and thought process of making my magazine i had to tackle the problem of what social group and audience that i would be aiming for to be reading my mag. So I looked at other magazines to help decided what to do and found that i wouldn't like to narrow my audience down too much. I wanted to have quite a wide age range that my magazine would satisfy as well as it being made for both sexes.
My media product represents people from 14-30 and people who enjoy going out to parties and music festivals. I suppose the main way of describing my audience would be teenagers and young adults who enjoy going out and having fun and have an interest in music. 
In my magazine I tried to depict the indie/rock genre, one way it represents particular social groups is that of the text it features. The text is non-formal and the language used is modern and easy to read, which I think the readers will like because they don’t want to work there brain too much.
I believe my magazine does touch on subjects that the social group my magazine represents will like, as I do advertise the band in the main article. Of course the band is a non-existing one, but however it does advertise the band and their album. It also features a couple of item review pages such as film and games, however these pages were not too be made, but to add to the contents page because that’s what the consumer wants
Overall i think there isn't a specific social group for my magazine because anyone could read it, it just depends on if you like the music.

forms and conventions


Evaluation

1. in what ways does your media product use, develop or challenge forms and conventions of real media products?
By deconstructing media, for example analysing a music magazine, you would look for conventions. Conventions are very important in media productions because it notice's what structure has been used before. A convention can also be described as a common denotation. Music magazines with different genre have specific conventions. Some magazines have more conventions than other due to genre and structure. Genre describes what audience is being targeted while producing a magazine. Genre is similar to a stereotype- they both want to express their lifestyle. My magazine has an Indie/Rock genre. This genre is conventional for a magazine because it is basic in expressing its content. Take for instance NME uses many conventions but is always differing between them, for example NME’s cover with Carl Barat is very basic and has typical conventions like large headlines that connote awareness which is good for target audiences. It does its job in sucking viewers in and making them attached to the magazine. Also an objective image of the person the main content is about and the iconic NME title at the top.



Most cover pages are expected to have Masthead at the top of the page. Cover lines around the page. The main cover line somewhere visible, the placement of this text depends on the background image/colour. A main image that often takes up all of the background and lastly a bar code.
All these conventions have a particular placement on the cover to either make them stand out, or to make other conventions stand out. For example the bar code is usually hidden in one of the bottom corners of the page because it is not exactly important and it spoils the look of images.
It is not only cover pages which have conventions, contents pages and double page spreads also have aspects which have particular placements; of course these conventions may differ depending on the magazine style, audience and depending on the article.
 Most double page spreads are expected to have kickers at the start of the article to interest the reader and to help them find out if they actually want to read the article if it interests them. Article titles are usually based at the top of the page(s) in large font that interests the reader and draws their attention. Drop caps at the beginning of the first paragraph of the article, drop caps look nice; they help to improve the aesthetics of the article. Gutters (large enough to be able to read paragraphs without problems) Pull quotes placed somewhere in the text to draw attention to the most interesting parts of the article. Captions linked to images to help the reader understand what is going on and why things in the pictures are happening. Main image to draw the reader’s attention and to allow readers of that genre to find out what this article is about if they recognise the person in the photo. Perhaps bonus text or images to interest the reader or to advertise other, big articles or magazines (this usually happens with magazines who are owned by big publishing companies who new to boost the popularity of a different magazine.)
My final cover features all the conventions of a real magazine cover page. The purpose of the cover page is to make a magazine stand out from those displayed around it so the key to its success is a really strong image of someone the audience recognises and likes. Cover pages also need a strong masthead. Other conventional details include a cover story, usually in large text, cover lines to promote the magazine's contents, a bar code and dateline. Some also include additional features.

Venue double page spread


Venue contents page


Venue front cover